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Building a restaurant identity around elegance, presence, and human connection.
La Belle Étoile was created as a refined hospitality brand for central London, built to express atmosphere, attract the right audience, and turn a new restaurant into a place people would want to enter, remember, and return to.
[ 3D Asset Design, Marketing Campaign Visuals, Metaverse Branding, Reward Tier System, Art Direction, CGI Production ]
Victoria VR.
3D Reward assets for a metaverse campaign
Challenges
Making digital rewards feel valuable
Visualizing different reward tiers
Staying aligned with the Victoria VR world
Ideas
Rarity as visual language
Material hierarchy
Metaverse-native storytelling
Results
A clear tiered reward system
Flexible marketing materials
Stronger metaverse immersion
Victoria VR is a blockchain-powered virtual reality metaverse built around virtual lands, NFT assets, rewards, and immersive digital experiences. For this marketing campaign, our task was to create a series of 3D reward chests that could support the project’s collectible and reward-driven ecosystem.
The real challenge was to turn reward tiers into a visual system. Each version — rusty, iron, bronze, gold, and diamond — needed to communicate a different level of rarity, value, and emotional expectation. The assets had to feel like objects users would want to unlock, collect, or associate with progress inside the Victoria VR universe.
The real challenge was to turn reward tiers into a visual system. Each version — rusty, iron, bronze, gold, and diamond — needed to communicate a different level of rarity, value, and emotional expectation. The assets had to feel like objects users would want to unlock, collect, or associate with progress inside the Victoria VR universe.
Key Ideas:
Digital rewards made tangible through 3D
Rarity translated into materials and lighting
Tiered chests from rusty to diamond
A reward system with collectible appeal
Campaign assets that feel part of the world
July 2023
Rarity became a visual ladder
One of the key ideas behind the project was to make value instantly readable. Each chest tier had to feel different before the user read any explanation — rusty as raw and basic, iron as stronger and more functional, bronze as warmer and more valuable, gold as premium, and diamond as the highest-status reward.
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Ecoharbor Innovations.
Brand identity for sustainable technology
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