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Building a restaurant identity around elegance, presence, and human connection.
La Belle Étoile was created as a refined hospitality brand for central London, built to express atmosphere, attract the right audience, and turn a new restaurant into a place people would want to enter, remember, and return to.
[ Brand Strategy, Visual Identity, Creative Direction ]
Ecoharbor Innovations.
Brand identity for sustainable technology
Challenges
Balancing ecology and innovation
Explaining complex value simply
Avoiding eco-brand clichés
Ideas
Sustainability as structure
A harbor as a metaphor for trust
Innovation with human clarity
Results
A more credible market presence
A flexible visual foundation
Stronger business communication
Ecoharbor Innovations was a branding project for a company built around sustainable progress and future-facing solutions. The goal was to create a visual identity that could communicate environmental responsibility without becoming generic, and innovation without becoming cold or overly technical.
Key Ideas:
Sustainability as a strategic foundation
Eco-branding without generic green clichés
Clean systems for complex communication
September 2023
Have a project that needs design?
We help founders and teams translate ideas, atmosphere, and business goals into design systems that can shape perception, build trust, and support growth.
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FiveFold.
Friendly visual identity for a coffee brand
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