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Building a restaurant identity around elegance, presence, and human connection.
La Belle Étoile was created as a refined hospitality brand for central London, built to express atmosphere, attract the right audience, and turn a new restaurant into a place people would want to enter, remember, and return to.
[ Character Brand Strategy, NFT Collection Design, Creative Direction, Rarity Logic Support ]
Kingdom of Ants.
NFT Campaign
Challenges
Turning NFTs into a collectible universe
Creating variety without losing identity
Making the world commercially attractive
Ideas
Nine classes as the foundation of collectability
Characters with roles, not just appearances
Accessories as storytelling tools
Results
Full ROI and NFT sales
Stronger collection value
A recognizable visual identity
A complete character-led NFT world
Kingdom of Ants was an NFT campaign built around a complete character-led universe. The project included nine ant classes, custom accessories, visual traits, lore, and a structured world designed to make the collection feel deeper than a set of individual digital assets.
The goal was to create collectability through design. Each ant needed to feel unique, but also clearly connected to the same kingdom.
The goal was to create collectability through design. Each ant needed to feel unique, but also clearly connected to the same kingdom.
Key Ideas:
Nine character classes as a collectible structure
Accessories used to build personality and rarity
Lore and worldbuilding behind the NFT collection
Visual hierarchy across different ant types
A character universe designed for commercial traction
July 2024
A Collection built on identity, not only rarity
The strongest NFT collections are not only collected, they are identified with. Each ant class was designed with its own behavior, status, and visual psychology, giving people the chance to choose an NFT that felt connected to their own personality, ambitions, or way of seeing themselves.
Have a project that needs design?
We help founders and teams translate ideas, atmosphere, and business goals into design systems that can shape perception, build trust, and support growth.
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Sanders Donuts.
Rebranding a Handcrafted Donut Brand
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