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Building a restaurant identity around elegance, presence, and human connection.
La Belle Étoile was created as a refined hospitality brand for central London, built to express atmosphere, attract the right audience, and turn a new restaurant into a place people would want to enter, remember, and return to.
[ Brand Strategy, Visual Identity, Typography System, Art Direction ]
Melman Buro.
Visual identity for an art gallery rebranding
Challenges
Balancing art and business presence
Avoiding generic gallery minimalism
Building a system for exhibitions and communication
Ideas
The founder’s name as the brand anchor
A gallery brand with personality
A system made for cultural touchpoints
Results
Memorable brand symbol
A flexible editorial system
Personal brand turned into a gallery brand
Melman Buro was a visual identity project for an art gallery founded around the Melman name. The challenge was to transform a personal surname into a gallery brand with enough clarity, character, and cultural confidence to live across exhibitions, printed matter, and public communication.
Key Ideas:
Founder’s surname as the brand foundation
The weasel as a symbolic visual anchor
Print and exhibition materials as brand touchpoints
October 2023
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We help founders and teams translate ideas, atmosphere, and business goals into design systems that can shape perception, build trust, and support growth.
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Elysion Retreats.
Rebranding a Nature-Led Wellness Experience
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